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Department of Marketing
 
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Fall 08
Courses
 
   BA 450
   BA 558
   MKTG 304
 
 
 

Associate Professor
   Office: Rehn 229A
   Phone: (618) 453-7770
   Department Phone: (618) 453-4341
   Fax: (618) 453-7747
   Email: snasco@cba.siu.edu
 
 

     Courses

Interested in Study Abroad at one of the top 5 schools for International Business in Grenoble, France?

2009 Dates are set! (May 20-June 14, 2009)

Send me an email to set up an appt (snasco@cba.siu.edu).

LINK to FINAL schedule

LINK to GRENOBLE

 

 

Research interests (full vita available upon request) :
  • Consumer decision-making & the use of alignable vs. non-alignable attributes in product choice
  • Mobile Advertising; Marketing communications & product placements on mobile devices
  • Sports marketing & the influence of social identity on consumer behavior
  • Mature consumer (age 55+) decision-making for service-related products
 
 
Pi Sigma Epsilon: SIU Chapter
 

Summer 08 project

 

 

To send bulk text messages (SMS) to groups, I use the Group2Call program. Click here for more details and to get an account: LINK TO GROUP2CALL

For many class projects and research projects, I use QuestionPro Online Survey Software , which employs an easy to use wizard interface to author and deploy web based and email surveys. A comprehensive suite to analytical tools, ranging from simple frequency analysis to Conjoint and TURF analysis is also provided for data analysis.

 
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