Dr. Suzanne Nasco, Department of Marketing

Fall 08
Courses

BA 450

BA 558

MKTG 304

Office: Rehn 229A

Phone: (618) 453-7770

Department Phone: (618) 453-4341

Fax: (618) 453-7747

Email: snasco@cba.siu.edu

Courses

Interested in Study Abroad at one of the top 5 schools for International Business in Grenoble, France?

2009 Dates are set! (May 20-June 14, 2009)

Send me an email to set up an appt (snasco@cba.siu.edu).

LINK to FINAL schedule

LINK to GRENOBLE

Research interests (full vita available upon request) :

Consumer decision-making & the use of alignable vs. non-alignable attributes in product choice
Mobile Advertising; Marketing communications & product placements on mobile devices
Sports marketing & the influence of social identity on consumer behavior
Mature consumer (age 55+) decision-making for service-related products

Pi Sigma Epsilon: SIU Chapter

Summer 08 project

To send bulk text messages (SMS) to groups, I use the Group2Call program. Click here for more details and to get an account: LINK TO GROUP2CALL

For many class projects and research projects, I use QuestionPro Online Survey Software , which employs an easy to use wizard interface to author and deploy web based and email surveys. A comprehensive suite to analytical tools, ranging from simple frequency analysis to Conjoint and TURF analysis is also provided for data analysis.

QuestionPro Online Surveys licenses its software free for students and faculty members of universities.
Click here for More information about Free QuestionPro Licenses
MicroPoll Web Poll Software provides seamless ondemand Web Polls for your blog/website. Web Poll Script as well as Web Poll HTML code is provided. Setting up Web Polls is as easy as copy and paste.

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